Dear Arsheba Family and Friends,
Since July of 2006, Club Arsheba has captured the imagination of the residents of SL, new and old, and through good times and bad, managed to achieve the impossible, and that makes us mighty.
We have helped to fuel the “boom” that brought Second Life to its peak activity and popularity, and always strived to improve the way we serve our staff and customers, and that makes us survivors.
Sadly, Second Life is now six months into a crippling economic depression, fueled partly by Linden Lab deliberately crashing the real estate market, and partly by their refusal to do away with a corrupt traffic rating system that no longer serves the best interest of the residents of Second Life.
The practical upshot of all this is simply that I can no longer afford to maintain the club at this present large scale of operation. In order to survive this drought and emerge alive on the other side to see better times, we need to lose weight.
The largest overhead we have is land, and we are using a lot of it. Land costs money, and lots of land costs lots of money. Money we don’t have at the moment.
That means I’m left with no choice but to sell off Jendragon and Galadriel regions. Right there is $600 per month in region fees that isn’t paying for itself. Anyone currently living there will have the opportunity to move to land on White Shores, the four-region island.
Furthermore, I must give up my home and make that coastal land available for rental. And as the website matures and more of our internal operations are moved to it, it means sacrificing our beautiful campus as well, and the large parcel of land that houses our escort rooms. Escorts will need to maintain their own private places to take clients.
On top of that, there is the matter of our Club, which currently occupies an entire region. The current economic climate simply cannot support operation on that scale, so I’m forced to look carefully at the idea of moving our club to a smaller parcel of land. The mini-club, originally created for the SL 4^th Birthday expo exists, and with a few modifications, it could serve us well during these difficult transitions. I have rezzed it in Belith region in order to take a closer look at how it might be made to serve our needs.
No decision has yet been made about the disposition of the Arsheba2 region. We may be forced to sell it outright, or convert it to additional beachfront residential and light commercial real estate.
None of these steps do I take lightly, but we have endured periods of great transition before, and always emerged stronger. We have a strong team and a strong name, and working together, we can and shall survive.
Contrary to popular myth, running a club is not a profitable enterprise. I have poured many millions of L$ into our home, and absorbed losses that I would prefer not to quantify, all in an effort to maintain a continuously improving standard of employment and organization, and a home for us all. If I was in this for the money, I would have quit a very long time ago. It is my responsibility to you, my family, that has kept me going this long, and that is what drives these proposed changes, with our survival foremost in mind.
What matters now is that you do not think of this as the end of Arsheba. It’s only a new beginning for us, and that is a far brighter possibility than the inevitable decline we’ve been watching over the past six months, trying to survive at our current scale in the face of the downward spiral of SL in general.
Some of you will quit. Some of you will stay. Those who have the courage to remain, look to each other. Embrace. Revel in what we have built together, and don’t give up on each other or our home.
I would like to thank our amazing Staff, and especially our VIPs and Arsheba Friends, Residents and Merchants, for all the support you have given over the past year. We would not have made it this far without your effort and sacrifice and encouragement. That is what will see us safely through these dark times, leaner and meaner than before.
Our goal right now is to modify and move into the mini-club, get things rolling there, sell off the regions we can’t maintain, and fill the rest with residents to help pay the crippling bills. If you want to be a part of the solution, then stay on, help each other, buy some of our land and make a home, and let people know about it. Talk to people looking for residential or commercial land. Tell them how easy it is to obtain. Direct them to http://arshebaparadise.com . If we can get the four or five remaining regions to 100% occupancy by mid-October, we will survive. If you are a Friend or VIP, visit our main site at http://arsheba.com . Sign in. Express yourself and show your support and enthusiasm. Forums are coming online for non-staff to be a part of the magic, so let our staff know that their work is appreciated.
Thank you from the bottom of my heart.